These are the tenets for kindel.com. If you want to write a set for your own work, the Tenets app can help.
- KLD and The Whole Tig. kindel.com is primarily a home for KLD, but the nerdery, projects, hobbies, and who-is are part of the brand, not clutter to hide. Tig’s Voice is consistent throughout (literally using Tig’s writing style, figuratively appearing in-line with his personality) enabling Tig to reveal the person behind the work.
- Give the Good Stuff Away To Start Conversations. Useful knowledge wants practitioners, not customers. The site publishes enough of KLD for someone to understand it, apply it, challenge it, and hopefully be curious enough to want to engage with Tig directly.
- Structure For Learning. Coaching, teaching, and mentoring are ways of giving back; the site’s structure prefers the engagement structure that produces the best work together, whether it is paid or free.
- Office Hours Are the Front Door. Office hours make access easy; coaching, training, and mentoring follow when deeper engagement creates more value.
- Starts Simple; Expands Thoughtfully. The depth of KLD is an asset; the complexity of finding, understanding, and using it is not. The site prefers simple paths, obvious language, and low-friction experiences that lead to exposing the structure and complexity underneath.
Unless you know better ones.