Passion for the mission

Internalize the strategy. Care deeply about our technology, products, customers, and impact.

Back to the universal principles

Calibration

Under, just right, over.

Situation	Under	Just Right	Over
Explaining the strategy	Recites a slogan and cannot say what it changes in this week's work.	Says the strategy in their own words and points at the one decision it should change today.	Rewrites the strategy in the hallway so it matches the project they already wanted.
A task that does not connect	Does the task because it was assigned and never asks what it serves.	Asks what outcome it moves, and drops or reshapes it when the answer is nothing.	Drops assigned work they dislike and calls the preference the mission.
The product versus the metric	Moves the number and does not notice the product got worse for the people who use it.	Knows which number matters and checks that the product still does the job the strategy named.	Ignores a number the strategy depends on because they prefer the craft of the product.
Impact you cannot see from your desk	Cares about the work in front of them and treats the rest of the mission as someone else's.	Goes and looks at the impact, then brings one concrete change back to the team.	Spends the week touring the impact and does not finish the work that would change it.
Technology you do not own	Dismisses the stack, the product, or the customer problem because it is not their specialty.	Learns enough to care about the outcome and to ask a useful question of the people who own it.	Becomes a second owner of the technology and crowds out the people who already know it.
Passion ahead of the plan	Waits to be told why the work matters and stays lukewarm until then.	Brings energy to the agreed strategy, including the parts that are not the most interesting.	Chases the part they love and lets the agreed plan stall.

Further reading

Sources and essays on this principle.

Life at Arm
The published wording of this principle, under the 10x Mindset.
arm.com
Arm Company
The mission and company context this principle is meant to serve.
arm.com